The Digital Marketing and Social Media Management Programme is a 3-month, 8-module course designed to equip learners with practical skills for Kenya's growing digital economy. Built on a hands-on, project-based learning model, the curriculum covers key industry domains including strategic marketing foundations, website optimization, Search Engine Optimization (SEO), content marketing, social media management, email and mobile marketing, pay-per-click (PPC) advertising, and Google Analytics 4 (GA4). Learners gain practical experience using popular tools such as WordPress, Canva, Meta Business Suite, Google Ads, and Mailchimp, while also exploring AI-driven marketing workflows to plan, execute, and measure multi-channel campaigns.

Designed to be fully inclusive, the programme requires no prior tech background or technical experience, making it accessible to KCSE certificate holders or equivalent, beginners, and career changers. All that is required to participate is access to a computer or smartphone with an internet connection.
Throughout the course, learners complete practical assignments that build a job-ready portfolio, culminating in a comprehensive 3-month capstone campaign presented on Demo Day. Graduates leave prepared for high-demand roles such as Digital Marketing Specialist, Social Media Manager, SEO and Content Strategist, or Freelance Digital Marketing Consultan